Professional sports lend itself perfectly for sponsorship as it raises the profile of brands, excites and inspires communities and offers a strong activation platform for sponsors to achieve their business objectives.

The British Open Squash offers brands the ability to engage with a highly-sought-after demographic at a remarkable location in the heart of Birmingham.

Combined with guaranteed domestic and international TV coverage, sell-out crowds, dominant court branding, premium hospitality offerings, unprecedented access to the world’s best players, year-round community programmes and authentic storytelling opportunities, the longest standing tournament in squash provides brands with an extensive mix of sponsorship rights and activation options to connect emotionally with a highly relevant audience of squash-minded individuals and businesses.

Download the 2024 British Open sponsorship deck.